Privacy Policy
Privacy Policy
Effective Date: October 4th, 2024
Penny & Penny and Company ("we", "our", "us") operates the website www.shoppennyandpenny.com (the "Site"). This Privacy Policy describes how we collect, use, and share personal information when you visit or make a purchase from the Site.
1. Personal Information We Collect
When you visit our Site, we may collect and store the following personal information:
Device Information
Automatically collected using technologies like:
- Cookies: Data files stored on your device that often include an anonymous unique identifier. For more information and how to disable cookies, visit All About Cookies.
- Log Files: Track actions on the Site, collecting data such as your IP address, browser type, and referring/exit pages.
- Web Beacons, Tags, Pixels: Electronic files used to record how you interact with the Site.
Order Information
When you make a purchase or attempt to make a purchase, we collect personal information such as:
- Name
- Billing and shipping address
- Payment information (e.g., credit card numbers)
- Email address
- Phone number
When we refer to "Personal Information" in this policy, we are talking about both Device Information and Order Information.
2. How We Use Your Personal Information
We use the Order Information to:
- Fulfill orders (processing payment, shipping, etc.)
- Communicate with you
- Screen orders for fraud
- Provide you with information or advertising related to our products and services, in line with your preferences
We use the Device Information to:
- Identify potential risk and fraud (particularly your IP address)
- Improve and optimize our Site by generating analytics on how customers interact with the Site and assessing our marketing strategies
3. Sharing Your Personal Information
We share your Personal Information with third parties to help us use it effectively. For example:
- We use Shopify to power our online store. Read more about Shopify’s privacy practices here.
- We use Google Analytics to understand how our customers use the Site. Learn more about Google’s privacy practices here, or opt-out of Google Analytics here.
We may also share your information to comply with legal obligations, respond to lawful requests (e.g., subpoenas or court orders), or protect our rights.
4. Behavioral Advertising
We use your Personal Information to deliver targeted advertisements or marketing communications we believe may interest you. To learn more about how targeted advertising works, visit the Network Advertising Initiative’s educational page.
You can opt-out of targeted advertising through the following platforms:
- Facebook: Ad Settings
- Google: Ad Settings
- You can also opt-out using the Digital Advertising Alliance.
5. Do Not Track
Please note that we do not alter our Site’s data collection and usage when we see a "Do Not Track" signal from your browser.
6. Your Rights
If you are a European resident, you have the right to access personal information we hold about you and to request that your information be corrected, updated, or deleted. To exercise this right, contact us at pennyandpennyandcompany@gmail.com.
Additionally, we process your information to fulfill contracts or pursue legitimate business interests. Note that your information will be transferred outside Europe, including to Canada and the United States.
7. Data Retention
We retain your Order Information for our records unless and until you ask us to delete it.
8. Changes
We may update this Privacy Policy from time to time to reflect changes to our practices or for operational, legal, or regulatory reasons. When updated, the "Effective Date" at the top of this policy will be modified. We encourage you to review the Privacy Policy periodically.
9. Cookies and Tracking
We use cookies to:
- Remember selections you make on our Site (functional cookies)
- Collect data on how you access our Site (analytical cookies)
- Track preferences for personalized advertising (targeting cookies)
You can adjust your browser settings to disable cookies, but this may affect your browsing experience.
10. How to Contact Us
For more information, or if you have any questions or concerns about this Privacy Policy, please contact us at:
Penny & Penny and Company
Email: pennyandpennyandcompany@gmail.com
SMS Abandoned Cart Disclosure
Penny & Penny and Company uses cookies to help track items in your shopping cart. This information may be used to send cart reminder messages via SMS.
Third-Party Data Sharing
We do not share SMS originator opt-in data or consent with third parties.